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vertu motors arena

The Vertu Motors Arena, home to the Newcastle Eagles basketball team, required high-impact external signage to enhance its visibility and reinforce its branding. as a key venue in Newcastle, the signage needed to make a bold statement, ensuring the arena stands out both day and night.

elevating brand presence at newcastle’s premier sports venue

Our team delivered a complete signage solution to establish a strong, cohesive brand identity throughout the Arena. Effective signage plays a key role in guiding visitors, strengthening branding, and creating a lasting impression.


our signage solutions

  • large high-level face illuminated letters – positioned on the side of the building, these fabricated letters are internally illuminated to enhance visibility, making the arena instantly recognisable from a distance, even at night.

  • entrance reception signage – A smaller set of face-illuminated letters was installed above the main reception entrance, ensuring clear identification for visitors arriving at the venue.

  •  branded window vinyl grap – a smaller set of face-illuminated letters was installed above the main reception entrance, ensuring clear identification for visitors arriving at the venue.


why these signs matter

  • maximum visibility – high-level illuminated signage ensures the venue is seen from a distance, boosting its presence day and night.

  • seamless brand identity – cohesive signage across the arena unifies branding and reinforces its professional image.

  • enhanced navigation – clear reception and wayfinding signage help visitors and fans easily locate key entry points.

this project highlights our expertise in high-impact venue signage, combining aesthetics with functionality to create a powerful brand presence for one of Newcastle’s most iconic sporting arenas.

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